Juventus DSYRE wins the “best Italian commercial activation” for 2023

Juventus DSYRE wins the “best Italian commercial activation” for 2023

At the 2023 Italian Esports Awards, the collaboration between Juventus and DSYRE emerged as the best Italian commercial activation of the year.

Juventus DSYRE win best italian commercial activation

Image Credit: Juventus

Juventus DSYRE – a winning partnership

Held during the Milan Games Week at Rho Fiera in Milan, the Italian Esports Awards are given to innovative and prominent organizations and people within the domestic gaming and esports space. Organized by IIDEA and with the jury of Giorgio “Pow3R” Calandrelli – Content Creator & Ex Pro Player of Fnatic, Cecilia Ciocchetti – Esports Reporter and Digital Media Manager, Francesco “Deugemo” Lombardo – Esports Reporter, and Simone “AKirA” Trimarchi – Esport Manager for Cookies digital, Juventus and DSYRE were key protagonists, having won one of the eight awards.

The football club also worked with DSYRE to create an enormous stand for gaming and esports fans, giving people the opportunity to play FC 24 at stations available to visitors and meet the EA FC team of coach Daniele “Dagnolf” Tealdi and player Danilo “Danipitbull” Pinto. Additionally, the stand also included the backdrop Kojiro Hyuga aka Mark Lenders – one of the latest collaborations from the football club.

juventus mark lenders

Image Credit: Juventus

Gianmarco Pino, Brand Manager of Juventus, was enthusiastic about the result: “We are satisfied with the first season spent together with Dsyre, a period characterized by successes and positive synergies. We continue with determination our project this year as well, demonstrating with actions our commitment to focus on this constantly growing sector.”

The two organizations have been working closely on Rocket League and EA FC. In particular, Dagnolf and Danipitbull were confirmed for the second season running last month at the eSerieA Roadshow.

“The eSerie A trophy, won together with Dsyre, has earned a well-deserved place in the Trophy Temple at the J Museum, highlighting our tangible commitment to promoting and supporting esports at the national level. We thank everyone who has contributed to making this extraordinary journey possible,” added Pino.

DSYRE is an Italian gaming organization that focuses on bridging gaming and esports with the worlds of urban streetwear, music, and entertainment. It currently competes across eight game titles, ranging from VALORANT, League of Legends, EA FC, Teamfight Tactics, Call of Duty, Fortnite, Rocket League, and Overwatch 2.

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