WWE’s Campaign for Bray Wyatt’s Return Leads to Viewership Highs for ‘Friday Night Smackdown,’ ‘Extreme Rules’ (Exclusive)
Rather than simply highlight the wrestler’s return, WWE arranged an elaborate campaign that paid off in viewers and social engagement
WWE’s “Friday Night Smackdown” continues to smash the coveted 18-49 demographic during primetime, securing a 0.5 last week. About 2.3 million people tuned in for the event on Fox, which saw the highly anticipated return of Bray Wyatt.
The event appears to still be riding a viewership high after managing its largest audience in more than two years on Sept. 23. The record high viewership was propelled by an intricate social campaign that WWE had been running, leading to Oct. 10’s “Extreme Rules,” when the organization confirmed that Wyatt would be returning after a 14-month absence.